Big Check of Your Listing Systems in Commercial Real Estate Agency

The listing process is critical in a commercial real estate agency if you want to attract quality property enquiries and generate property inspections. 

Quality listings will usually create reasonable enquiries from marketing sales listings. Still, ordinary listings in average locations will take a lot of work to attract the correct buyer or tenant inquiry type.

So, as an agent, you have some decisions to make when considering taking on a new property listing. Not all listings are good listings; professional considerations are required. Decide whether you want to take on a listing based on the target market and inquiry potential.

Listing Process

This suggests that the listing process is critical and can change the sale or lease situation flow. The listing process is like packaging the property ready for the market. Given that all this impacts your income and commission streams, I would spend a reasonable amount of time in the listing phase of the property process: find the people, find the properties, and create the listings.

Listing Strategies for Agents

Where can you start with this? Firstly, and in all listing situations, you should seek to understand the client’s needs, the property, and the prevailing market conditions. Here are some tips and ideas that I use when listing a property today:

1: Comprehensively Inspect the property First

Inspect the property first with the client so you can examine the improvements and the location and then determine why people would find the listing attractive in this market. If you like, you can do a SWOT of the property and discuss the outcomes with the client positively. After all, they want reasonable and timely results when selling their property; show the client that you are the person to do that.

2: Choose the Best Listing Type – Exclusive Matters

Always seek exclusive listings and vendor marketing funds regarding your listing standards and strategies. Choose the best method of property promotion and be prepared to implement unique campaigns. That is how you build market share.

Ultimately, you want to control the listing for some time as you talk to more people in the location. Getting the details of a property listing circulating in the local investment and business owner community can take weeks if not months. Define your target audience of buyers, and then build a contact and promotional strategy around that.

3: Define Your Target Market and Approach

From the inspection process, you will know the best way to attract the target market of buyers or tenants to the listing. A lot will come down to how you price the listing for sale or lease. The method of sale or lease will also be considered and set for the prevailing market conditions. Don’t choose a sales method that scares people away.

4: Use the Improvements as Promotional Features

Define the improvements in the property that can help your message in the advertising and promotion campaign. You should have five factors of attraction that you can feed into your marketing material and headlines.

5: Professional Photographs

Take plenty of photos in and around the property. Some images should be professionally taken to create flyers, brochures, and internet information for publication. The best photos should be used in your advertisements online and in newspapers. Good photos attract more enquiries.

6: Check out Competing Properties

Comparable properties in the local area will impact your listing, so check them out. Understand what those other properties are doing in today’s market and how they attract people to inspect. Ideally, you will need to do things better and differently with your listing from a marketing perspective.

7: The best promotional processes

Your promotional processes will focus on local businesses and property investors. They understand the area and will be naturally ‘interested’ in any new properties coming to market. So, you want your property promotions to create interest. Think online, offline, direct marketing, and database contact. Get a signboard on the property to help with that, and then walk the area and talk to local business owners as part of the property promotional process.

8: Unique Marketing Strategies

Your marketing strategies should be special and unique when compared to other properties. You will not win the listing if you offer the same promotion strategy all other agents put to the client. So, what can you do that is different and interesting from a promotional perspective?

Being the Best Agent of Choice

There is plenty of competition when it comes to promoting your property listing for sale or lease today, so you need to be relevant and focused on the listing at hand. Use these ideas to achieve that positioning, and then help you win more listing stock.