Top Agent in Commercial Real Estate – Tips for Commercial Real Estate Agents Today
Top agents in commercial real estate have a certain mindset and a consistent way of doing things that attract new business their way. Is it easy to be a ‘top agent’?
The simple answer is ‘no’, given that most of the top agents do have a solid real estate process and working style that most other salespeople struggle to create.
NOTE: If you want more tips and ideas to help your real estate career, you can get them here for free by joining our real estate community of agents from around the World.
Stop the Struggle in Real Estate
Most average salespeople struggle with the systems and discipline required in being a top agent; a ‘top agent’ is a seller of themselves and their particular relevance to the property market.
Are you ready to market yourself comprehensively? The rewards can be many and significant.
The clients that we serve want the best agents in the area to act for them. They want the agent that will drive results for them; the client knows that only specific agents can do that.
A Client Focus
What does a commercial real estate client really want with a ‘top agent’? Here are some ideas:
- A good understanding of the local property market and the existing listings that could be a hurdle in the marketing of the client’s property. A marketing solution and strategy is needed to show the client how you will move around the marketing issues of other competing properties.
- A dominant market share brings solid enquiries from prospects in the relevant property type.
- Confidence and knowledge can be used in any property promotion or negotiation.
- Remarkable negotiation skills that will capture the enquiry and turn it into an offer for the client that they can work with or accept.
Commercial real estate is not an experiment in property marketing. It requires top people to do the right thing every day. That being said, here are some tips for agents who aspire to be the best in their area.
- Know what’s working in the market and what’s not. These simple observations will allow you to adjust your marketing, prospecting, and listing processes.
- Move the mundane jobs and issues to others. There is no point in doing things that waste your precious time. Your main focus every day should be connecting with existing clients and new people.
- Get a personal assistant as soon as you can afford one. They can work with you and help you get organised. They can also respond to clients and prospects as you would want them to.
- Understand your real estate talents and improve the weak ones. Your weaknesses are holding you back. Decide whether to improve them or find someone else to do them for you.
- Build relationships every day with new people that can have a property need. That means prospecting new people for about 2 or 3 hours every day.
- Get a coach that has actually done what you want to do. There are lots of coaches around, but you need one that understands your market and has been involved in it for some time. They can then help you with ideas and responses to challenges.
- Share your knowledge with like-minded people. Only a small amount of salespeople are truly the high achievers that look at the market in the right way. Get to work closely with them and share your knowledge. Avoid those salespeople that cannot get their business and real estate act together.
So this is a short list but a challenging one in real estate. Take each of these processes and build on them at every opportunity. You real estate business will be there in that formula or approach.
