Top Agents Tips in Commercial Real Estate
In this commercial real estate market, there are challenges. We find that prices can be difficult, rents change, and enquiries are lessened. That being said, quality listings will always produce reasonable enquiry.
In any market, you will find that quality listings are of attraction. Those property owners and property developers that are normally hard to find will ‘come out of the woodwork’ when the top listings come on the market. Quality listings will always help you build your database.
quality properties are targets
If you aspire to be a top agent, focus on quality properties and always target an exclusive listing. Openly listed properties are a waste of time to all concerned. Only take on an open listing if you believe you have a qualified enquiry that can be converted to a contract or lease, as the case may be.
So, what are some of the other skills that will help you rise to the top of your local property market? Here are some ideas:
- The industry is based on relationships with the right real estate people. To that end, ensure you establish and maintain a database and record every meeting and telephone call with a prospect.
- A good and successful transaction will give you the opportunity for referral business. Every client that you serve will know others who will be interested in commercial real estate. It is a fact that many property developers and property investors are part of an exclusive group of contacts and communities. Many within the group know each other and will refer you in the right circumstances.
- Listing and presentation skills are critical to helping you convert listings and new business. If you compare your presentation skills to those of other agents, you should be better than average and have some real points of difference that make you and your services stand out as superior.
- Prospecting remains the number one skill for all agents. If you neglect prospecting, you are neglecting your career and potentially missing out on all the deals and opportunities in the local property market.
- Local market knowledge will help you find the right people to make contact with and grow your market. Local property information will be invaluable in helping you present your offerings and marketing strategy.
- Marketing is one of those things that all agents know about, but many are very poor at getting the message out to the local area. Your marketing efforts should be advanced and specific to optimise every exclusive listing for enquiry.
So the list is not long and perhaps some of the things may seem obvious, but if you take a group of agents and rate them according to these categories, many will fail.
If you can master these issues, you will find that the property market will open up for you in many different ways.
